what is Peer-to-Peer Fundraising?
Peer-to-peer fundraising turns supporters into active fundraisers. The result is more donors, higher donations, and wider knowledge of the crucial work your organization does.
How does peer-to-peer fundraising work?
Why It Works
Peer-to-peer fundraising leverages the behavioral truth that friends are far more likely to give when a friend or family member makes the request versus the organization directly appealing to them. In fact, that’s the #1 reason people give. Smart recruitment and engagement of Fundraising Ambassadors will maximize the amount you raise.
P2P lifts response rates by 100x
5 Steps to P2P Fundraising Success
Our Story
Recruit Fundraising Ambassadors to commit to fundraising goals
Train Fundraising Ambassadors with expert coaching and innovative tech tools
Manage Fundraising Ambassadors by tracking their progress
Gamify the leaderboard to create competition
Execute on Campaign Day with live, virtual, or hybrid events
Recruit Fundraising Ambassadors to commit to fundraising goals
Train Fundraising Ambassadors with expert coaching and innovative tech tools
Manage Fundraising Ambassadors by tracking their progress
Gamify the leaderboard to create competition
Execute on Campaign Day with live, virtual, or hybrid events
The Best Technology = The Best Results
With proprietary technology like the Ambassador Recruitment Platform, the Ambassador Management Platform, and Donor Rescue, managing your volunteers and team members and raising more money has never been easier.
Percentage of Active Fundraising Ambassadors
Industry average:
20%
P2P with CauseMatch:
80%
Coaching From Fundraising Experts
With expert coaching and guidance, your Fundraising Ambassadors will know exactly what to do and what to say to inspire their networks to give generously. Fundraising is hard. With CauseMatch coaching, you’ll have the help you need to succeed.
Avg. Amount Raised Per Campaign
Industry average:
$20,875
P2P with CauseMatch:
$139,795
The Magic of People
CauseMatch helps you identify the best Fundraising Ambassadors for your campaign. You’ll learn how to create healthy competition between both Fundraising Ambassadors and donors to maximize every donation.
Amount Raised Per Fundraising Ambassador
Industry average:
$391
P2P with CauseMatch:
$1,854
Send Messages That Work To People Who Care
Fundraising Ambassadors will have access to customizable emails, social media posts, WhatsApp messages, and call scripts to solicit donations. Each one is designed with fundraising best practices in mind.
Response rate for donation solicitation:
Industry average:
1:600
P2P with CauseMatch:
1:4
Whether your peer-to-peer fundraising campaign is part of an annual fundraising effort, a capital building project, or a run/walk/ride a-thon… P2P is THE most efficient way to acquire new donors and raise more money than you ever thought possible.
