what is Peer-to-Peer Fundraising?

Peer-to-peer fundraising turns supporters into active fundraisers. The result is more donors, higher donations, and wider knowledge of the crucial work your organization does.

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How does peer-to-peer fundraising work?

P2P Fundraising
fundraising traditional
Amount Raised: $1,258,934
From: 4,896 Donors
Traditional Fundraising
Amount Raised: $138,034
From: 89 Donors
Why it works

Why It Works

Peer-to-peer fundraising leverages the behavioral truth that friends are far more likely to give when a friend or family member makes the request versus the organization directly appealing to them. In fact, that’s the #1 reason people give. Smart recruitment and engagement of Fundraising Ambassadors will maximize the amount you raise.

P2P lifts response rates by 100x

5 Steps to P2P Fundraising Success

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Our Story

CauseMatch is a peer-to-peer fundraising platform designed to help you increase your donor base and raise more money from each donor. The platform was born in 2017 after CEO Joseph Bornstein ran his own crowdfunding campaign to help a friend’s family. He saw firsthand how the power of charity crowdfunding could bring amazing results and he wanted to create a technological solution that would make it easier to share every organization’s important mission, encourage greater giving, and to bring measurable results.

Recruit Fundraising Ambassadors to commit to fundraising goals

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Train Fundraising Ambassadors with expert coaching and innovative tech tools

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Manage Fundraising Ambassadors by tracking their progress

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Gamify the leaderboard to create competition

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Execute on Campaign Day with live, virtual, or hybrid events

The Best Technology = The Best Results

With proprietary technology like the Ambassador Recruitment Platform, the Ambassador Management Platform, and Donor Rescue, managing your volunteers and team members and raising more money has never been easier.

Percentage of Active Fundraising Ambassadors

Industry average:



P2P with CauseMatch:


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Coaching From Fundraising Experts

With expert coaching and guidance, your Fundraising Ambassadors will know exactly what to do and what to say to inspire their networks to give generously. Fundraising is hard. With CauseMatch coaching, you’ll have the help you need to succeed.

Avg. Amount Raised Per Campaign

Industry average:



P2P with CauseMatch:


The Magic of People

CauseMatch helps you identify the best Fundraising Ambassadors for your campaign. You’ll learn how to create healthy competition between both Fundraising Ambassadors and donors to maximize every donation.

Amount Raised Per Fundraising Ambassador

Industry average:



P2P with CauseMatch:


Donations Goal

Send Messages That Work To People Who Care

Fundraising Ambassadors will have access to customizable emails, social media posts, WhatsApp messages, and call scripts to solicit donations. Each one is designed with fundraising best practices in mind.

Response rate for donation solicitation:

Industry average:



P2P with CauseMatch:


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Whether your peer-to-peer fundraising campaign is part of an annual fundraising effort, a capital building project, or a run/walk/ride a-thon… P2P is THE most efficient way to acquire new donors and raise more money than you ever thought possible.

Get started with CauseMatch

Chat with our team today