ABOUT US
CauseMatch is a peer-to-peer fundraising platform designed to help you increase your donor base and raise more money from each donor.
Our Story
The CauseMatch platform was born in 2017 after CEO Joseph Bornstein ran his own crowdfunding campaign to help a friend’s family. He saw firsthand how the power of charity crowdfunding could bring amazing results and he wanted to create a technological solution that would make it easier to share every organization’s important mission, encourage greater giving, and to bring measurable results.
Our Story
Leadership
Joseph Bornstein
Joseph Bornstein
Kate Binyamin (Willet)
Kate Binyamin (Willet)
Chezkie Kasnett
Chezkie Kasnett
Aryeh Leib Taurog
Aryeh Leib Taurog
Ettie Willis
Ettie Willis
Bini Maryles
Bini Maryles
Jeremy Stern
Jeremy Stern
Alex Thomas
Alex Thomas
Maheshwari Verma (Mona)
Maheshwari Verma (Mona)
Michal Willis
Michal Willis
Hadar Iokheles (Morag)
Hadar Iokheles (Morag)
Tom Eisenman
Tom Eisenman
Anton Khalemsky
Anton Khalemsky
Raimy Rubin
Raimy Rubin
Joseph Bornstein
Founder & CEO
Joseph started his first non-profit in college, focused on student-driven sustainable development. After graduating, Joseph co-founded Semilla Nueva, a non-profit in Guatemala focused on food security. Joseph later opened a nonprofit consultancy. When he struggled to find effective online fundraising tools, Joseph was inspired to create his own company to help nonprofits around the world increase their online fundraising efforts. As a CEO, Joseph is focused not just on helping nonprofits do more good in the world, but also building a team rooted in positivity and giving. Joseph also is a Harry S. Truman Scholar, Thomas J. Watson Fellow.
Kate Binyamin (Willet)
Chief Growth Officer
Kate has been launching products and spearheading strategic growth her entire career. After spending years in B2B sales, she co-founded ViralGains, a native video technology company based in Boston. As the CRO, Kate grew ViralGains’ revenue from $0 to over $10M run rate in 3.5 years and raised two rounds of capital totaling $10M. Kate has directed everything from sales and market strategy to scaling sales teams and establishing offices around the country. Kate served on the ViralGains BOD and was a Strategic Growth Advisor to CauseMatch for three years before joining the team full-time as our Chief Growth Officer.
Chezkie Kasnett
VP Customer Success
Chezkie has over 18 years experience in program management, customer success and digital transformation in the B2B, B2C, and B2G sectors. Before joining CauseMatch, Chezkie held key leadership and management positions at several SaaS companies and in the public sector. He successfully led the development and implementation of large-scale national digital transformation projects under the Israel Government Ministry of Culture and Heritage. Chezkie has extensive experience in customer success and he is a sought-after domain expert in digital and technology transformation in the GLAM sector. He has provided strategy and technical consulting for government agencies and private institutions in Israel and internationally.
Anton Khalemsky
Head of Product Development
Before joining the CauseMatch team, Anton worked at the Jerusalem Foundation and served as the Head of Quality Assurance at WhiteSmoke ($24B IPO). Anton’s keen eye for detail is felt in all aspects of the CauseMatch platform and his genuine commitment to embracing the latest technologies is what sets CauseMatch apart from its competitors and allows the company to expand its offerings year after year.
Kris Vellaparambil
Managing Director(India)
Kris built the team in India from the ground up, growing the team from “a team of one” to the current team of nearly 30 people. Kris is a proud MassChallenge finalist who has spent the past seven years working with nonprofits to help them reach their fundraising goals. He has helped organizations raise hundreds of millions of dollars. As part of the founding CauseMatch team, Kris’s brilliance has touched nearly every aspect of the company and contributed to its success.
Sari Holtz
VP Marketing
Sari came to CauseMatch from the financial world, where she spent over 10 years doing bizdev and marketing for a company that works in the investment and loan verticals. At CauseMatch, Sari combines creative marketing with a data-driven approach that gets results for the company and its clients.
Aryeh Leib Taurog
Lead Engineer
Since joining the software industry in 1998, Aryeh Leib has worked in both early-stage startups and at some of the world’s largest corporations. Among Aryeh Leib’s accomplishments are working on the iSkoot server which allowed hundreds of thousands of cellular customers to use Skype from their cellphones in 2005 and developing the central internal API for Glean, a SaaS startup providing spend intelligence for SMBs. Aryeh Leib’s formal training in physics, engineering, education, and Talmudic law give him a multi-disciplinary approach which introduces a human aspect to the development process and emphasizes solid implementation with low defect incidence.
Ettie Willis
Head of Finance
Ettie is a numbers wiz who helps keep CauseMatch running smoothly and professionally. Her strong analytical skills, ability to look at data from all angles, and strong project management skills have impressed both her colleagues and CauseMatch clients, many of whom never knew the value of proper data analysis. Ettie doesn’t just manage the company’s finances, she analyzes every CauseMatch campaign to make sure that they are running as effectively and successfully as possible.
Bini Maryles
Head of Coaching
Bini has a long and illustrious career in the fundraising world, where he’s helped hundreds of organizations surpass their fundraising goals. As the Head of Coaching at CauseMatch, Bini has taught his secrets to the company’s coaching staff, as well as to hundreds of executive directors, school principals, and development directors. Using Bini’s strategies, coached CauseMatch campaigns have seen an increase in donations by 47% as compared to non-coached campaigns.
Jeremy Stern
Director of Partnership
Jeremy Stern is a career nonprofit professional with vast hands-on experience in fundraising and in building nonprofits from the ground up. As the Director of Partnerships at CauseMatch, Jeremy empowers nonprofit consultants and development professionals to become leaders in digital fundraising and optimize CauseMatch’s premier fundraising technology to scale up their fundraising success. Jeremy has earned three advanced degrees, but he hasn’t stayed in the ivory tower: what really sets him apart is his passion and commitment to roll up his sleeves and make sure his partners and their clients exceed their fundraising goals.
Alex Thomas
Director of Operations
Alex was one of CauseMatch’s early employees, and in the past 5+ years, he’s grown in his role and in the scope of his responsibilities. As a hands-on employee who has worked in the content department, campaign management, and customer success, Alex is intimately familiar with how every part of a campaign works, and how to make a campaign successful from start to finish. As the Director of Operations, Alex manages all of the tools that CauseMatch uses to make fundraising magic, and he makes sure that every team has every tool it needs to succeed.
Maheshwari Verma (Mona)
Head of Human Resources (India)
Mona is a skilled team leader whose leadership and thoughtfulness has helped develop CauseMatch’s Indian operations from a skeletal team to a thriving entity. Mona’s keen understanding of how people work best, what makes them happy, and how to build a productive and enjoyable work environment, has ensured high retention rates among the Indian team and has kept the team working cohesively during the difficult corona period and beyond.
Hadar Iokheles (Morag)
Tom Eisenman
Michal Willis
Raimy Rubin
Core Values
At CauseMatch we insist on leadership at every level. Below are the core values that guide how we think, operate and live. CauseMatch staffs and runs our entire company in accordance with these values.
Human relationships begin and end with one word: integrity. Leaders recognize that their word must be their bond and that trust and honesty are the bedrock of all relationships. Leaders seek practical solutions, rather than theories and hopes that have little basis in concrete experience. They focus on goals and results, expect and demand tangible, real, and powerful success. This principle is especially important both in building our team and in serving every CauseMatch client with honesty and an eye towards results.
Leaders know that trust is built through transparency and communication. In turn, as a global team, it is critical that we have cross-departmental clarity on how/why processes work and make sure to communicate effectively about them. As a company, we need to provide transparency to our clients and donors.
Tenacious Devotion to the Customer
Ownership and Accountability
Leaders take ownership and responsibility for their work, holding themselves accountable for success. They take ownership beyond the scope of their work and act on behalf of the company — thinking beyond their own team and function. Leaders take ownership of their actions, recognize when they are wrong, and embrace their mistakes as opportunities to learn and grow.
Leaders put others first. They make sure that the collective wellbeing is taken care of before their own needs. They don’t need the credit for successes. Leaders don’t have ego. They elevate and share the success with the team.
When something goes wrong—they see it as their own responsibility. When there is a success to celebrate they give the credit to others.
Leaders are devoted to producing work that’s on the highest standards. Many people may think these standards are unreasonably high. Leaders continually raise the bar and drive their teams to deliver world-class products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
Leaders are problem solvers. They act smart and they act fast. They deliver results and don’t let things linger. They get the job done and keep things moving. Leaders learn from their experience, from challenges, from wins and losses, and build enduring solutions for the future.
Leaders know that challenges are actually opportunities waiting to happen. They relish the chance to learn and grow, to innovate and build solutions. Leaders know that true impact requires sacrifice and challenge and they constantly seek to invent the future and build creative solutions.
Leaders are learners. And they are growing. For leaders, life is about always evolving, seeking new ways to deepen and expand themselves — through reading, thinking, discussion, and any other medium. They make time for personal and professional growth. And when the time is right they synthesize those learnings and formulate a strategy and build something truly great.
Human relationships begin and end with one word: integrity. Leaders recognize that their word must be their bond and that trust and honesty are the bedrock of all relationships. Leaders seek practical solutions, rather than theories and hopes that have little basis in concrete experience. They focus on goals and results, expect and demand tangible, real, and powerful success. This principle is especially important both in building our team and in serving every CauseMatch client with honesty and an eye towards results.
Leaders put others first. They make sure that the collective wellbeing is taken care of before their own needs. They don’t need the credit for successes. Leaders don’t have ego. They elevate and share the success with the team.
When something goes wrong—they see it as their own responsibility. When there is a success to celebrate they give the credit to others.
