How MEOR Utilized CauseMatch to Raise 235% More

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October 2022

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 By Raimy Rubin

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Reading Time: 10m

case study Meor
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Over the last 17 years, MEOR has impacted the lives of over 30,000 students. 

MEOR’s unique brand of Jewish leadership training, sophisticated text-based study, and experiential education programming highlight the importance of Jewish values, identity, and community. MEOR has quickly grown into a masterwork of Jewish engagement operating on 20 prominent college campuses across the country and beyond. See one MEOR campaign here

Debbie Kodish
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The biggest thing that crowdfunding did for us is that we don’t need to hire more fundraisers.
If I didn't have crowdfunding, I would have to add two or three more full time salaries to fill the gap.

Debra Kodish
Executive Vice President

MEOR has been running crowdfunding campaigns since 2015. In that time, they have:

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Added thousands of new donors

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Increased matching gifts by 122%

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Nearly doubled their avg. gift size

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We've been raising the goal every year.
And we've been exceeding the goal every year.

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What's worked for us with CauseMatch is the relationship we have with the team. We have a real partner who is with us every step of the way.

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The Meor Map

Map of Meor

Key Strategies Employed

Peer-To-Peer

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The best way to reach our goal was to ask volunteers to raise $1,000. We asked every single volunteer to commit to $1,000. And we hit a target of 400 volunteers. 

I told them to do their best to hit their fundraising goal. Some people raised $10,000. Some people raised $5,000. Some people raised $500. Some people raised $200. 

For every $1,000 you want to raise online, enlist a Fundraising Ambassador. That’s the key to success.

Not everybody can give, but everybody can try and connect to someone who can.

Donor Retention

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We always get new donors, and our retention is strong, probably 60 to 65% a year. If a student calls their uncle, and then that student doesn’t call their uncle next year, I will get somebody else to make that call.

Drive To Succeed

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Each campus is motivated as a team. They don’t quit until their goals are met. As a national group, if we hit our goal, I’ll call the campuses that haven’t reached their own individual goals yet and say “It’s ok. As an organization, we did it.” Every time, they respond, “Are you kidding me? I’m not going to be the one that doesn’t get my goal!”

CauseMatch Technology and Coaching

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MEOR took a huge step forward last year, and that was attributed to a lot of new things. The tech, the writing, the retargeting. Everything was much stronger. 

 

We used Donor Rescue for the first time and recaptured abandoned donations. We were able to simply pick up the phone and say “I saw you left…” Donor Rescue played a key role in our campaign’s success.

Matching

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We work hard on matchers. Those matched dollars are real. Every single one is documented. The matchers are proud to be able to inspire other donors to give to this campaign.

Authenticity/Urgency

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During our first campaign, we were $20,000 away from our goal. It was an all-or-nothing campaign so the stakes were incredibly high. In the last 45 minutes, we got over 600 donors and easily surpassed our goal. People respond to real needs.

Contact us today to learn how CauseMatch can help produce results like this for your nonprofit.