5x Average Return on Investment
7.0% of Campaign Funds Raised Through Retargeting
10.2% of Donors Come Through Retargeting
Retargeting isn’t just a marketing tool—it’s the secret to keeping your campaign top-of-mind, long after visitors leave your site.
Here’s how it works:
Place a small code on your site that follows your visitors across the web.
As your visitors browse their favorite websites, your ads appear—keeping your cause visible, engaging, and ready for action.
When donors see your ad again, they’re reminded to give—and they click the donate button right away.
Retargeting ensures your campaign stays on your donor’s radar. It keeps you in their mind until they take action—whether that’s donating, sharing, or supporting in other ways.
With Facebook, YouTube, and the Google Ad Network, retargeting connects with your audience no matter where they spend time online.
Retargeting works around the clock, consistently showing your campaign to new and potential donors, even when you’re not actively working on it.
Upload your email list and extend your campaign’s reach, engaging the people who’ve already shown interest in your cause.
Like a catchy jingle that sticks with you, retargeting keeps your campaign fresh in the minds of your supporters, increasing your chances of reaching your fundraising goal.
